This course represents an excellent opportunity for staff who are new to the drug discovery industry, those in non-scientific roles or beginning careers as a scientist to gain or develop an in-depth knowledge of the sector.

During this half-day course the structure and commercial environment of the biopharmaceutical industry including key technical aspects of the drug development process will be covered.

Suitable For: 

  • Non-scientists: to help build overarching knowledge of this sector and help improve confidence for staff in handling future projects.
  • Scientists: the overview of the industry structure and processes covered in the course will still be useful for scientists and engineers who wish to familiarise themselves with the industry.

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Aimed at helping companies build a good foundation in the world of social media, this course provides an equal balance of interactive presentation, discussion and group work on the applications that are essential to businesses in their marketing mix.

Attendees of this course will gain: 

  • A good understanding of how to approach and apply social media to your industry with a social media strategy
  • Understanding of how to effectively use Twitter, Facebook and LinkedIn to engage with your target audience and drive business to your website 
  • Knowledge of how to reach new markets through developing options to interact with audiences and influence customer perceptions and action
  • Understanding of how to use engagement as a marketing tool 

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This course provides a practical insight into the mindset, requirements and investment criteria of investors active in the life sciences industry.

During this full-day course the facilitator will provide an in-depth input on what investors are looking for, their 'sweet spots', preferred language and how to package and structure information from a business plan and turn it into a pitch document.

Participants are asked to bring along the first draft of their business pitch presentations and present a 3-minute snapshot of their pitches, which will be filmed. The presenters will receive individual feedback in terms of pitch content and delivery.

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Writing a bid or tender is essential when applying for funding and investment, yet it is time consuming, resource intensive and competitive. This one-day course will advise on how to articulate your project plan and succeed in your funding application.

This full-day course will advise attendees on:

  • Language - how to use the most persuasive language
  • Behaviours - how to write so that you appeal to the person reading the document
  • Buyer centric - most bid documents are bidder centric rather than buyer centric and we will show you how to turn this around
  • Design and layout - how do you know what’s appealing to read? How can you make your bid document both eye-catching and memorable?
  • Readability - your bid document needs to be highly readable, irrespective of who is reading it
  • The process - how to manage the bid document from start to finish so as to maximise the chances of it being successful
  • Features and benefits - practical work on how to turn the features of a product or service into benefits

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Next Event

BioTuesday 'What's new in Protein Expression - taking new therapeutic drugs to the clinic'
Event Start Date: Tuesday, October 22, 2019 5:30 PM
Event End Date: Tuesday, October 22, 2019 9:30 PM
Event Locations
London

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The OBN Awards
Event Start Date: Thursday, November 07, 2019 6:30 PM
Event End Date: Thursday, November 07, 2019 11:30 PM
Event Locations
Oxford

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OBN BioLearn: How the Drug Discovery Industry Works
Event Start Date: Tuesday, November 19, 2019 12:00 PM
Event End Date: Tuesday, November 19, 2019 5:00 PM
Event Locations
Oxford

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